Bernhard Friedrichs
Partnership Strategy Architect
I help B2B SaaS companies grow through partnerships - not by burning cash, but by building ecosystems that compound.
20+ years in partnerships. Top 117 technology consultants globally (Canalys).
What I Do Now
Coaching, consulting, and training for B2B companies building successful partnership programs.
Articles, videos, guides, and resources for partnership professionals.
Anonymous ratings and reviews of vendor partner programs.
A systematic framework for building partnerships that actually work.
Recognition
- Featured in "Nearbound and the Rise of the Who Economy" by Jared Fuller and Jill Rowley
- Named among Top 117 Global Partnership Consultants by Canalys
- Official Winning by Design Ambassador
- AsiaBerlin Ambassador - bridging European startups to Asian markets
Certifications
- ISO 44001 Leader Certificate - Institute for Collaborative Working (ICW)
- Revenue Architecture Certificate - Winning by Design
The Path Here
2022 - 2024
Institute for Collaborative Working (ICW) - Associate Director
Global body for collaborative business relationships and ISO 44001 certification.
2015 - 2021
Uberall - VP Global Strategic Partnerships
Joined a 30-person startup. Left at 400+.
- Started the Partnership Department in 2015 and built it from scratch
- Expanded partner ecosystem across Europe, North America, and Asia
- Led APAC expansion including Southeast Asia and Japan
2005 - 2015
Earlier - International Business Development
A decade building partnerships across Germany, Spain, France, and Northern Europe. Roles at Solocal (Country Manager Germany) and Maheso (International Area Manager).
Videos
What Clients Say
"Bernhard not only put together the business plan, getting buy-in from founder to individual contributors, but built the first partnerships and taught the team how to grow them." - Marketing Director, Blinkist
"His experience in building partner programs in Europe & beyond makes him a thought leader and expert." - CEO, Superglue
Featured Podcasts
- Culture of Innovation - "Innovating Capital Efficiency with Partnerships"
- PRM Podcast - "Prioritizing the Partner Experience (PX)"
- Between2Bs - "First Principles of Partnership - Why Partnerships Fail"
Writing
- The Ecosystem Illusion - Why "ecosystem" is the most overused word in SaaS
- When to Partner & Why - A decision framework for partnership timing
- The End of Growth At All Cost - Embracing capital-efficient scaling
Community
- Executive Member at Pavilion
- Partner at Partnerships Meetup
Connect
I'm always interested in conversations about partnerships, ecosystems, and building companies that last.
Based in Valencia, Spain. MBA from EADA Business School, Barcelona.